“The Storyteller campaign perfectly expresses the sustainable ethos and value added by Polartec fabrics, namely the comfort and durability it takes to become a lifelong companion.” “We’re thrilled to partner with Houdini on their campaign celebrating the Power Houdi and the Mono Air Houdi, just as we’ve partnered on product development for almost 30 years,” says David Karstad, Polartec VP of Marketing and Creative Director. Organic Houdini social media: #WearYourStories.That’s the plan.”ĭeveloped in-house by Houdini’s creative team, The Storyteller will roll out at various times across markets globally and come to life with a six figure spend on these elements: The Sailor – “See the world and then be shredded.The Artist – “I used to live in the house.It is a breathable fleece jacket that sheds a fraction of the microplastic compared to a normal fleece with a significantly reduced risk of microplastic waste ending up in the ocean. The Mono Air Houdi is completely circular, made from a light fabric construction, Polartec Power Air®, where fibers that trap warm air are encapsulated in small pockets. This benefits both people, animals and the entire planet. The Bluesign® Label means that the production is vetted by a third party eliminating any harmful chemicals or substances right from the beginning of the production process. The Power Houdi is made with the exceptional Power Stretch Pro from Polartec, a garment that is soft, comfortable, durable and Bluesign® certified.
The campaign includes four creative approaches in different environments and features the quintessential Power Houdi and the Mono Air Houdi. It challenges creative advertising conventions by being completely real - not only about our thoughts, but about the world we live in, the experiences we have - and it does so with humor that’s very much in line with our brand.” Not only does this campaign put our heart and soul on raw display through honesty and transparency, it requires us to be better human beings by taking care of our clothing for life, eliminating the need to buy new. “Whether it’s scars or stitches earned on a friend’s dare or stains from meals with friends - all are signs of experiences and lives well lived. “Our clothes are woven with life’s rich experiences,” says Niclas Bornling, head of brand and DTC sales for Houdini. This means Houdini and Polartec are designing products that are used 100 times more than the average garment, gathering that many more stories. The average Power Houdi is used 1,287 times. After that, they are often left unused or discarded. On average, garments are worn 7-10 times in the western world (source: The Ellen MacArthur Foundation). Specifically, this marketing initiative, in partnership with a media outlet and on Houdini social channels, “stars” Houdini’s iconic styles telling their stories through emotional and humorous snippets. STOCKHOLM (October 6, 2021) - Houdini, the global circular sportswear company, committed to designs that are timeless, functional, minimalist, with an eye on doing more with less, announces the launch of its global marketing campaign, “The Storyteller” in collaboration with Polartec®.
“Even though (currently available vaccines) are not necessarily great right now at preventing the enemy at the front gate, when the enemy gets inside, it’s going to kick it out and you’re not going to go to the hospital,” Chin-Hong said.Garments “tell” their life stories through emotional and humorous snippets during life’s ups and downs The front guards, the antibodies, are not recognizing it,” Chin-Hong explained.Ĭhin-Hong stressed that even though vaccines are not 100% effective at preventing infections, they are very effective for fighting off the virus to prevent it from causing serious illnesses in most people.
It’s the escape artist of COVID, the Houdini, because the spike protein looks so different, even (compared) to BA.1. “The superpower of BA.4 and BA.5 is, if you had omicron in January, you’re still going to be susceptible to getting BA.4 and BA.5. Peter Chin-Hong, a UC San Francisco infectious disease expert. ( KRON) - COVID-19 variants keep getting sneakier at slipping past vaccines and natural immunity – meet the latest, evasive forms of the virus: two omicron subvariants, BA.4 and BA.5, which now make up a majority of COVID-19 cases around the U.S.Įven if you were infected by omicron during last winter’s surge, you can still be re-infected by BA.4 or BA.5 this summer, said Dr.